Privacy Policy

Privacy Policy of GUAYATEX.COM – AMERICAN SHOP USA LLC

This Privacy Policy is intended to inform you, as a visitor or user of our Site, about how we handle your Personal Information (as defined below), and about the various alternatives you have regarding the use of your Personal Information.

Periodically, we may modify this policy to include the treatment of new issues and to reflect changes on our Site, the technologies used by us that may affect the treatment of your information, or our attitude towards the use of collected information.

In due course, we may add to this policy such changes as they occur so that you can access at any time information about the information we collect and the treatment of such information.

**Application of the Privacy Policy – This policy does not apply to sites that you may access through links or any other type of link. If you access a third-party site through a link posted on the Site, we suggest carefully reviewing the privacy policies of those specific sites.

**Personal Information – The Site collects information that you enter regarding your identity as a user or that of your company, when registering on the Site (hereinafter the “Personal Information”) or when using our shopping system. This data, many of which are mandatory, are required to access certain features of the Site or to respond to your communications. This data is private, meaning it is not publicly available.

Your Personal Information is collected and stored when you voluntarily provide it to us or if it has been obtained from sources of unrestricted public access.

The user consents to their Personal Information being processed as explained in this document.

**Use of Personal Information – Guayatex does not sell or rent personal information of its users to anyone.

Guayatex.com will only use Personal Information for its own purposes related to the use of the site, such as sending notices or promotions that are disseminated through it, or sending our newsletters, or to keep the user informed and updated about our activities, but in no way will it disclose that information to third parties.

Likewise, in the event that you make yourself known to us by sending us an email, we may request, or use if available, your Personal Information for the purpose of responding to your email, and in the case of what is requested in it, in more detail. Likewise, we may send you messages intended to confirm your registration as a registered user, inform you of the status of your account, or notify you of any changes to the Site. Finally, you agree that we may also archive your Personal Information and/or any other data for future reference, or discard that information in whole or in part after having used it.

**Security Policy – Protecting your privacy is our main goal, so your Personal Information is protected by a password. We have taken all measures within our technological and economic reach to ensure both your privacy and ours. With the only limit of the technological resources available to us, we take great care to transmit information from your computer to our servers in the safest way possible. Except for information that you send us by email, our server encrypts the information, ensuring that all transactions made through the Internet remain private and between the parties that enter into it.

Guayatex uses, for certain transactions that require greater security, the Secured Socket Layer (SSL) security protocol to transfer data from the browser to the server.

**Exceptions to the reservation of Personal Information and other information – In compliance with our legal obligations, your Personal Information and/or any other specific information about you that we may intentionally or unintentionally access, and/or about your account, may be disclosed to third parties for the purpose of complying with legal procedures such as a search warrant, a court subpoena, a court order, or administrative authority requirements that may be considered valid under applicable laws. Also, for our protection, yours, and that of other users of the site, your Personal Information may also be disclosed in cases that involve an attempt to breach site security or physical danger or threat against you, us, or third parties.

Finally, please note that in cases where you provide or disclose your Personal Information, or any other information about yourself, in online communications, such as through newsletters, that information may eventually be collected and used by third parties, with or without your consent. Although we make our best efforts to protect your privacy, we cannot guarantee the security of the information you disclose or provide, and therefore, you disclose that information at your own risk.

**Minors – Users under the age of 18 can only access the site under the supervision of their parents or guardians, and if they hire any service, they must do so through them. Security and confidentiality – Guayatex guarantees security and confidentiality in all its communications with its clients.

All online payment transactions are carried out through a secure server, based on the SSL standard, which protects data against third-party violation attempts. This payment service is provided by a payment platform that has the authorizations and certifications and is PCI Complience.

**Data Processing – The customer or user authorizes Guayatex to process personal data contained therein. The data will be used solely for the management and fulfillment of the obligations established in